Froghop works with video games that have varying levels of persistence and/or community, providing flexibility and mobility for players to access their alter egos. Hitting the “power-off” button on their game PC doesn't mean players don't want to participate; what it does mean is that players have other responsibilities to attend to. If access remains an extended locked-down requirement, it will limit the number of persistent virtual worlds even the most dedicated player can participate in. Less dedicated gamers will not bother to give the virtual world a chance.

Players are starting to look for multi-platform capabilities to effectively stay on top of their game; developers want different ways to draw the player in and keep them connected. Froghop fulfills those expectations by transforming various device types into access points to their character, their friends….and the world you've created for them.

Froghop transforms ordinary devices into essential tools:

	To serve as a communicator – bringing a sense of urgency to in-game events that need real-time visibility and immediate attention such as news, alerts, and dialogue
	To be a portable joystick – so certain game play mechanics can be done remotely, affecting game dB such as character advancement or housekeeping issues
	To be an experience extension – via mobile gamelettes that serve as pocket universes for the virtual world, where accomplishments can be uploaded and translated into virtual world value points

Done correctly, transmedial access can address issues of player retention and attraction by providing different play styles. From simple stat-checking and clan communication to “day-trader' style advancement and “pocket universes”, transmedial access can extend your player reach, allowing them to tailor their participation level to their real life constraints.